NextGen ‘Experience Era’ mobile banking app to be unveiled

CR2, the leading global banking software company promises the launch of its new NextGen mobile app built for the ‘Experience Era’ will forever change the way Egyptians interact with their banks.

The established Irish fintech, which has a long-standing presence in Egypt, will present digital transformation success strategies as well as its NextGen mobile app to an exclusive audience of the country’s top banking officials at an upcoming gathering in Cairo at the Nile Ritz Carlton on Tuesday 10 October 2018 at 9am.

‘Rethinking Digital Strategy in the Experience Era’ will examine the best practices Egypt’s banks can deploy to customers in a mobile-first environment, and will share the latest fintech trends and insights from one of the world’s foremost authorities on digital banking.

Brian Lande, director of the Silicon Valley based consultancy firm, Berkeley Research Group, will show how Egypt’s banks can offer a holistic Experience Era solution: how to respect existing and potential customers; speak to them in one voice (through sales, marketing, and support); understand that the digital medium is the message; and delight these same customers at every turn.

Founded and headquartered in Dublin, Ireland, CR2 is one of the world’s leading banking software companies. With a strong presence in the Middle East, Africa and Asia, its long-standing customers in Egypt include CIB (Commercial International Bank), QNB al Ahli (QNBAA) and FAB – Egypt (First Abu Dhabi Bank).

Kieran Kilcullen, CR2’s Chief Commercial Officer will present the free-to-attend one-day event.

“The Experience Era creates an incredible space for Egyptian banks to reimagine how they can better serve digital and ATM customers with enhanced problem-solving capabilities through flexible, dynamic and targeted solutions driven by the success of fintech,” said Kilcullen.

“We are honoured to host Brian, a renowned expert who really understands today’s market-level challenges, and who knows the best digital practices to use to overcome them. He has a fascinating understanding of how segmenting customers through a digital strategy directly relates to profitable growth,” Kilcullen added.

Topics under discussion during the event will include:

–          Integrate digital transformation into the overall strategy of Egypt’s banks

–          Build a segmented understanding of customers in the Experience Era

–          Design customer experiences with a digital/mobile mind-set