Customer Success: ANZ Bank
- IMMEDIATE Adoption
- FAST Deployment
- ROI In 12 months
Facts & Figures
- Leading bank across Australia & New Zealand
- Operations in approx. 30 other countries worldwide with a focus on emerging markets in the APAC region
- In excess of 8 million customers
- Approx. 1,300 branches worldwide
- Approx. 4,000 ATMs in APAC region
The Challenge
ANZ were looking to resolve the issue of their client’s convenient access to cash whilst abroad via the ATM. Customers were being faced with high costs associated with such transactions as a result of the card scheme they use.
They decided to set their own exchange rates using a dynamic currency conversion tool (available at ANZ-powered ATMs) which has the ability to significantly reduce the costs for the client while also bringing new revenue to the bank directly.
The Solution
After extensive research, ANZ decided to select CR2’s Dynamic Currency Conversion tool for the purpose of addressing this challenge. ANZ tested the solution in a handful of countries within its APAC regional network before deployment to 14 preselected sites across Asia-Pacific.
Upon inserting their card into an ANZ-powered ATM when abroad, customers are prompted with a choice of whether they wish to be charged for the undertaken cash withdrawal transaction in the local currency or that of their origin country, at an ANZ supplied exchange rate.
The Result
Growing transaction volumes are accredited to the intuitive nature of the solution and customers have responded well with immediate adoption and ease of use.
