Customer Success: Bank of Sharjah
- COST REDUCTION
One omnichannel solution - CUSTOMER ADOPTION
Consistent channels - EFFICIENCY
Design once, deploy to all
Facts & Figures
- 15,000 customers
- AED 20.9 billion assets
- Awards: Best Board Award, Hawkama, Institute for Corporate Governance in the Middle East Mergers and Acquisitions Deal of the Year Award, The Banker Magazine – FT Business, 2009
Bank of Sharjah is a corporate bank based in the UAE. They found that their customers were demanding more in terms of the availability of products and services through the electronic channels.
The Challenge
The bank’s relationships with their customers are of paramount importance and in order to be able to maintain these strong links, they needed a powerful multichannel solution to meet customers’ needs on every channel. When they set out to achieve this goal the bank faced a number of challenges:
They needed to find a solution that would simplify operations and allow a small team of bank staff to manage all of their electronic channels
They needed to deploy responsive electronic channels to respond quickly and efficiently to their customers’ requirements.
The Solution
They selected CR2’s BankWorld multichannel suite which enables them to manage all of their electronic channels from one single platform and includes BankWorld Channel Manager, BankWorld ATM, BankWorld Internet, BankWorld Mobile and CardWorld card management for Visa and MasterCard.
The bank’s decision to use a single vendor to manage all of their electronic channels and card production instead of separate vendors for each channel, allows them to have complete control over their Internet, Mobile and ATM channels and cuts down on complexity while offering a consistent range of services.
The Result
Selecting BankWorld to manage all channels resulted in a truly multichannel operation rather than a number of channels operating in silo mode.
BankWorld is a multivendor solution which means it could be easily and seamlessly integrated with Bank of Sharjah’s existing technology including NCR ATM hardware, a Misys BankMaster core banking system and any type of mobile handset.
BankWorld provides the bank with an integrated view of their ATM, internet and mobile channels meaning they are in complete control of their self-service network.
The bank can design and deploy new products and services easily across all channels without the intervention of a third party vendor, meaning they can provide a personalised and flexible service to all their corporate clients.
Following their great experience using BankWorld, Bank of Sharjah also selected BankWorld to power the Internet and Mobile channels of its subsidiary bank Emirates Lebanon Bank.
BankWorld has enabled Emirates Lebanon Bank to offer high level service to its corporate and private customers through innovative features such as the capability to delegate tasks to your Relationship Manager and transfer funds from any mobile device.
